Astro, Malaysia’s leading content and entertainment company join forces with Malaysian Communications and Multimedia Commission (MCMC) to promote safe internet practices among teens, including ethical use of social media and artificial intelligence (AI), through the Vinmeen Exclusive Series (VES), Maara. The techno-thriller series, Maara, premieres on 6 July, 9.30pm on Astro Vinmeen (Ch 202) via TV, Astro GO, On Demand, and Sooka.
Prem Anand, Vice President, Indian Customer Business, Astro, said, “As a leading local content and entertainment brand, we are committed to elevating high-quality vernacular storytelling while creating meaningful platforms for local talent to thrive. In line with this, we have extended our local Tamil premieres to a full hour, since February 2026, enabling richer narratives and greater visibility for homegrown creators.
Beyond entertainment, we continue to advance our ESG agenda through our ‘Voice for Good’ pillar, leveraging content as a force for positive social impact. We are proud to collaborate with MCMC on a timely initiative to promote digital responsibility among teens, raising awareness on safe internet practices, and the ethical use of social media and artificial intelligence through our upcoming series, Maara. This reflects our ongoing commitment to empowering communities with knowledge, fostering responsible media consumption, and contributing to a more informed, inclusive, and digitally resilient society.”
Malaysian Communications and Multimedia Commission (MCMC), said, “MCMC remains committed to strengthening public awareness on online safety and responsible digital usage through the Safe Internet Campaign. This campaign is an ongoing effort to educate Malaysians on internet safety across all user groups, particularly children and family institutions. Through strategic collaboration with industry players and the implementation of community-based programmes, this initiative also supports continuous efforts towards creating a safer internet environment for all.”
Directed and produced by award-winning local filmmaker Jeyapragash Jeyamurthi (JP), Maara follows 19-year-old university student Maragathavalli known as Maara as she pursues fame and financial stability as a social media influencer under the guidance of her mentor, Alice. As her ambition intensifies, Maara crosses ethical lines exploiting her disabled sister for a viral post and later leaking her rival, Brindha’s private video, which leads to tragic consequences. As the police close in, Maara attempts to erase her digital footprint and go into hiding, but she is ultimately torn between guilt and survival. Her choice to confess or remain on the run forms the heart of the story.
Maara, features popular local stars including Dishaaleny Jack, Punitah Shanmugam, Thivyah Kia, Sattiya Kandi, K Prakash and more. Catch new episodes of this intriguing series premiering every Monday to Thursday at 9.30pm on Astro Vinmeen (Ch 202) via TV, Astro GO, On Demand and Sooka.
Astro delivers a timely message for young audiences, illustrating how the pursuit of social media fame without ethical consideration can lead to severe real-world consequences through Maara’s journey. Maara is positioned to deepen awareness of digital responsibility through its narrative. In partnership with MCMC under the ‘Safe Internet’ campaign, the series highlights the importance of empathy, privacy, and mindful online behaviour offering viewers, especially teens, a more grounded perspective on the real-world impact of their digital actions.
Astro invites customers to enjoy greater value with Astro One Packs, now available from RM49.99, offering easy streaming and endless entertainment. Customers interested in subscribing to Astro One can visit astro.com.my or contact Astro via WhatsApp at 03 9543 3838. For more information, visit content.astro.com.my.
